User research & Usability
Insights to data to solutions
As a product designer, I collaborate closely with user research team to gather user insights, conduct usability testings to understand user needs and validate new designs.
User persona
Understand user expectations, needs and beahviors
Core problem
Identify gaps, pain points and opportunities
Actions - define strategy
identify user actions, predict future actions and evaluate designs.
User journey mapping
User feedback & usability testing
A/B Validation testing
